云仓酒庄是一家专注于酒类批发与零售的供应链服务平台
通过线上网店系统与云仓发货体系,为酒类流通提供数字化支持,经营葡萄酒、白酒及精酿啤酒等多种酒类产品,持续深耕供应链服务与渠道建设,是中国酒类协会会员单位之一.
云仓酒庄是云仓+酒庄的结合,在此基础上基于传统酒类流通模式进行线上化升级,通过信息系统将线下交易流程延伸至线上.
消费者既可以在实体门店进行选购,也可以通过线上商城下单购买,实现线上线下一体化的全渠道消费与服务体系.
在交易流程方面,平台对商品来源及服务主体信息进行清晰展示,确保交易关系透明、可追溯.商品的销售、发货、服务及发票等环节均由对应商家独立负责,平台主要提供信息展示与系统支持服务,用于辅助传统酒类流通流程在数字化环境中的运行与优化.
在经营方面,云仓酒庄基于传统酒类流通模式,为经销商提供数字化经营支持工具,包括商品展示、订单管理、库存统计、进销存管理及客户管理等功能,用于辅助日常业务运营.
经销商可根据实际销售情况进行正常商品备货,并通过系统完成线上与线下业务的协同管理.
消费者既可以在实体酒庄进行产品体验与现场提货,也可以通过线上平台下单,由仓储系统根据订单信息进行配送发货.
通过订单驱动的发货方式,优化传统酒类流通中的多次转运环节,在提升配送效率的同时降低整体物流成本,从而提升终端消费体验,并在供应链效率优化的基础上,使消费者能够以更具性价比的方式获取产品.
云仓酒庄目前已形成多品类酒类产品结构,涵盖葡萄酒、白酒及精酿啤酒等多个方向.
核心产品包括雷盛红酒、豪迈白酒、洒派红酒以及FPARTY精酿啤酒等.
在品牌传播方面,雷盛红酒由导演张纪中代言,豪迈白酒由演员吴启华代言,洒派红酒由歌手潘美辰代言.
自2023年起,云仓酒庄与多家酒类生产企业开展合作,在统一渠道体系与供应链协同的基础上,持续完善多品类产品结构,整体业务由单一红酒供应模式逐步发展为多品类、多品牌酒类经营体系.
同时平台全面升级交易机制,经销商通过独立第三方支付账户进行资金管理,资金是经销商自行管理,交易关系清晰透明.
整体模式以传统酒类流通业务为基础,通过线上系统进行流程数字化呈现与效率优化,实现线上系统与仓储配送的协同运行.
云仓酒庄持续优化供应链与仓储体系,推动线上系统与线下渠道协同发展,同时完善线下实体门店布局,并通过产品培训与服务支持,帮助经销团队更好理解产品与市场需求,提升实际经营能力.
云仓酒庄理念:传统业务线上化,品牌酒类批发价
云仓酒庄使命:让用酒更实惠,让创业更简单
云仓酒庄愿景:成为酒类爱好者首选供应商
云仓酒庄价值观:坚守好品质,追求性价比,与世界共赢
云仓酒庄2026 |云仓酒庄的价值观
云仓酒庄的价值观
理念:传统业务线上化,品牌酒类批发价
使命:让用酒更实惠,让创业更简单
愿景:成为酒类爱好者首选供应商
价值观:坚守好品质,追求性价比,与世界共赢
云仓酒庄理念:传统业务线上化,品牌酒类批发价
云仓酒庄支持传统线下经营模式,经销商拥有独立线上商城.经销商通过线上商城开展产品展示、在线销售和产品采购,实体门店与线上业务同步开展.产品支持批量提货,也支持按照客户订单安排仓库直接发货.
线下购买场景中,实体门店对应经销商供货关系;线上购买场景中,商城主页、产品页及个人中心展示对应供货商信息.客户在线上或线下购买产品,交易款项支付给对应供货商,产品发货、客户服务及发票由对应供货商负责.
线上商城连接产品展示、客户下单、商品采购和仓储发货,支持经销商开展线上线下经营.
云仓酒庄经营葡萄酒、白酒及精酿啤酒等多个品类,产品包括雷盛红酒、豪迈白酒、洒派红酒、FPARTY精酿啤酒等品牌.云仓酒庄与相关酒类生产企业开展合作,进行产品品牌建设和市场推广,通过央视、卫视、杂志、网络等渠道开展品牌传播.产品品牌建设关注市场需求和消费者选择,以市场认可、消费者接受作为品牌发展的重要依据.
云仓酒庄按照整箱批发方式开展产品销售,经销商根据经营需求采购产品,仓库按照订单信息安排发货,可直接配送至终端消费者或经销商店铺.减少中间运输环节,提高商品流通效率,产品销售坚持合理利润与长期复购并重,品牌酒类批发价落实到经销商实际采购.
云仓酒庄使命:让用酒更实惠,让创业更简单
云仓酒庄重视供货商选择、产品辅材和物流服务,完善酒类供应链各个环节,关注产品品质、产品价格与消费需求的匹配.
云仓酒庄关注同等品质、同等档次产品的实际购买价值.产品包装根据产品特点和实际使用场景进行配置,覆盖商务、礼赠、会议及日常消费等不同场景.
任何客户均可免费注册云仓酒庄商城,按照酒友价格购买产品.购买店主套餐后,可成为店铺级经销商,按照经销价格采购产品,并拥有自己的线上店铺.线上店铺开展在线收款,必须在持牌第三方支付公司注册独立商户账户.
云仓酒庄提供线上线下经营支持,线下销售产品,线上通过自己的店铺开展销售,客户下单后按照订单安排一件代发.创业者结合自身资源和经营情况开展酒类销售,减少库存占用和经营环节,降低创业经营门槛.
云仓酒庄愿景:成为酒类爱好者首选供应商
消费者在购买酒类产品时首先想到云仓酒庄,并将云仓酒庄作为优先选择的供应商.
云仓酒庄珍惜与消费者的每一次接触,从产品选择、购买服务到售后服务,认真做好每一个环节和消费者的购买体验.
全体团队围绕这一愿景做好产品、服务和经营细节,以消费者认可推动企业不断进步.
云仓酒庄价值观:坚守好品质,追求性价比,与世界共赢
云仓酒庄坚持好品质,产品选择重视实际消费需求.葡萄酒有不同产区和品种,白酒、啤酒也有不同风格,消费者有不同的口感偏好.云仓酒庄通过盲品等方式进行产品选择,结合产品品质、市场需求和消费者选择确定产品.
云仓酒庄追求性价比.产品品质、价格与产品定位相匹配,在相应价格范围内提供值得购买的产品.
与世界共赢,云仓酒庄与消费者、经销商、供货商以及设计、IT技术、媒体等合作伙伴的长期合作.各方围绕产品、渠道、服务和品牌发展创造价值,建立稳定合作关系,共同发展.
云仓酒庄经营主张
云仓酒庄不提倡囤货.经销商根据销售情况采购产品,展示、品鉴所需产品提前备货,客户成交后采购或安排云仓酒庄发货,减少库存占用,把资金用于实际经营.
云仓酒庄不提倡过度投入.创业初期结合自身资源和经营情况开展业务,开店、备货等经营投入按照实际需要安排.业务开展后,根据经营情况决定是否增加投入.先做业务,再决定经营规模,资金使用更加稳健.
云仓酒庄不提倡暴利.酒类经营以客户复购和长期生意为基础,合理安排产品价格和经营收益,建立稳定的客户关系,客户有酒类采购需求时再次选择经销商,经营收益来自长期销售和客户复购.
Yuncang Winery Introduction
Yuncang Winery is a supply chain service platform specializing in the wholesale and retail of alcoholic beverages.
Through its online store system and cloud warehouse fulfillment network, Yuncang Winery provides digital support for the distribution of alcoholic beverages. The company offers a range of products including wine, baijiu, and craft beer, and continues to develop its supply chain services and distribution channels. Yuncang Winery is also a member organization of the China Alcoholic Drinks Association.
The name Yuncang Winery combines Cloud Warehouse and Winery. Based on this concept, Yuncang Winery upgrades the traditional alcohol distribution model through digitalization and extends offline transaction processes to online channels through information systems.
Consumers can purchase products at physical stores or place orders through online stores, creating an integrated online and offline purchasing and service system across multiple channels.
In the transaction process, the platform clearly displays product source and service provider information, keeping transaction relationships transparent and traceable. The corresponding merchants independently handle product sales, fulfillment, customer service, and invoicing. The platform primarily provides information display and system support to assist traditional alcohol distribution processes in operating and improving within a digital environment.
In its business operations, Yuncang Winery provides distributors with digital business tools based on the traditional alcohol distribution model. These tools include product display, order management, inventory statistics, inventory and sales management, and customer management, supporting daily business operations.
Distributors can stock products according to actual sales requirements and manage their online and offline business through the system.
Consumers can experience products and collect purchases at physical winery stores, or place orders through the online platform. The warehouse system processes orders and arranges delivery according to the order information.
Order-driven fulfillment reduces repeated transfers within traditional alcohol distribution. This improves delivery efficiency and lowers overall logistics costs, while improving the end-consumer experience. By improving supply chain efficiency, Yuncang Winery enables consumers to access products at more competitive prices.
Yuncang Winery currently operates a multi-category product portfolio covering wine, baijiu, craft beer, and other alcoholic beverage categories.
Key products include LEESON wine, HOMANLIS baijiu, BOLD & GENEROUS wine, and FPARTY craft beer.
In brand promotion, LEESON wine is endorsed by director Zhang Jizhong, HOMANLIS baijiu is endorsed by actor Wu Qihua, and BOLD & GENEROUS wine is endorsed by singer Pan Meichen.
Since 2023, Yuncang Winery has worked with multiple alcoholic beverage producers. Based on an integrated distribution network and supply chain collaboration, the company has continued to develop its multi-category product portfolio. Its business has evolved from a single wine supply model into a multi-category, multi-brand alcoholic beverage business.
The platform has also upgraded its transaction mechanism. Distributors manage funds through independent accounts with third-party payment providers, and distributors independently manage their transaction funds. This keeps transaction relationships clear and transparent.
The overall model is based on traditional alcohol distribution. Through online systems, business processes are presented digitally and operational efficiency is improved, enabling online systems, warehousing, and delivery operations to work together.
Yuncang Winery continues to optimize its supply chain and warehousing systems, develop its online systems and offline distribution channels, and expand its network of physical stores. Through product training and service support, the company helps distributor teams better understand products and market demand and improve their practical business capabilities.
Yuncang Winery Philosophy: Traditional Business Goes Online, Wholesale Prices for Branded Alcoholic Beverages
Yuncang Winery Mission: Make Alcoholic Beverages More Affordable, Make Entrepreneurship Simpler
Yuncang Winery Vision: Become the First Choice Supplier for Alcoholic Beverage Enthusiasts
Yuncang Winery Values: Uphold Quality, Pursue Value for Money, Win Together with the World
Yuncang Winery 2026 | Yuncang Winery Values
Yuncang Winery Values
Philosophy: Traditional Business Goes Online, Wholesale Prices for Branded Alcoholic Beverages
Mission: Make Alcoholic Beverages More Affordable, Make Entrepreneurship Simpler
Vision: Become the First Choice Supplier for Alcoholic Beverage Enthusiasts
Values: Uphold Quality, Pursue Value for Money, Win Together with the World
Yuncang Winery Philosophy: Traditional Business Goes Online, Wholesale Prices for Branded Alcoholic Beverages
Yuncang Winery supports traditional offline business operations and provides distributors with independent online stores. Distributors use their online stores for product display, online sales, and product purchasing, while physical stores and online business operate in parallel. Products can be purchased in bulk or shipped directly from the warehouse according to customer orders.
For offline purchases, the physical store corresponds to the distributor responsible for product supply. For online purchases, the online store homepage, product pages, and personal center display the relevant supplier information. Customers pay the transaction amount to the corresponding supplier whether they purchase online or offline. The corresponding supplier is responsible for product delivery, customer service, and invoicing.
The online store connects product display, customer orders, product purchasing, and warehouse fulfillment, supporting distributors in their online and offline business operations.
Yuncang Winery operates multiple product categories, including wine, baijiu, and craft beer. Its products include LEESON wine, HOMANLIS baijiu, BOLD & GENEROUS wine, and FPARTY craft beer. Yuncang Winery works with relevant alcoholic beverage producers on brand development and marketing, using channels including CCTV, satellite television, magazines, and online media for brand communication. Product brand development is based on market demand and consumer choice, with market recognition and consumer acceptance serving as important references for brand development.
Yuncang Winery sells products by the full case at wholesale prices. Distributors purchase products according to their business needs, and the warehouse arranges delivery according to order information. Products can be shipped directly to end consumers or distributor stores. Fewer intermediate transportation steps improve product distribution efficiency. Product sales balance reasonable margins with long-term repeat purchases, with branded alcohol wholesale pricing reflected in distributors’ actual purchasing prices.
Yuncang Winery Mission: Make Alcoholic Beverages More Affordable, Make Entrepreneurship Simpler
Yuncang Winery selects suppliers and manages product packaging materials and logistics services across the alcohol supply chain. Product quality, pricing, and consumer needs are considered together.
Yuncang Winery focuses on the actual purchase value of products within the same quality and price range. Product packaging is selected according to product characteristics and actual use scenarios, covering business occasions, gifts, meetings, and everyday consumer needs.
Anyone can register for free on the Yuncang Winery online store and purchase products at the Y友 price. After purchasing the Store Owner Package, a customer can become a store-level distributor, purchase products at distributor prices, and operate an independent online store. Online stores that accept payments must register an independent merchant account with a licensed third-party payment provider.
Yuncang Winery provides online and offline business support. Distributors can sell products through physical stores and through their own online stores. After a customer places an order, the order can be fulfilled directly by the warehouse. Entrepreneurs can conduct alcohol sales according to their own resources and business conditions, reducing inventory requirements and operating steps and lowering the entry barrier for starting a business.
Yuncang Winery Vision: Become the First Choice Supplier for Alcoholic Beverage Enthusiasts
Yuncang Winery aims to be the first name consumers think of when purchasing alcoholic beverages and a preferred supplier for their purchases.
Yuncang Winery values every interaction with consumers, from product selection and purchasing services to after-sales service, and focuses on every step of the customer experience.
The entire team works toward this vision through its products, services, and business practices, with consumer recognition serving as a driving force for continued improvement.
Yuncang Winery Values: Uphold Quality, Pursue Value for Money, Win Together with the World
Yuncang Winery upholds product quality and selects products according to actual consumer needs. Wine comes from different regions and grape varieties, while baijiu and beer also have different styles. Consumers have different taste preferences. Yuncang Winery selects products through methods such as blind tasting, taking product quality, market demand, and consumer choice into account.
Yuncang Winery pursues value for money. Product quality, price, and positioning should match, with products offering good value within their respective price ranges.
Win Together with the World
Yuncang Winery builds long-term relationships with consumers, distributors, suppliers, and partners in design, IT, media, and other fields. The parties create value around products, channels, services, and brand development, establish stable business relationships, and develop together.
Yuncang Winery Business Principles
Yuncang Winery does not encourage inventory stockpiling. Distributors purchase products according to sales conditions and keep only the products needed for display and sampling in advance. After a customer places an order, the distributor can purchase the product or arrange fulfillment through Yuncang Winery. This reduces inventory requirements and keeps funds available for actual business operations.
Yuncang Winery does not encourage excessive investment. During the early stage of a business, entrepreneurs can operate according to their own resources and business conditions. Investments in stores, inventory, and other business activities are arranged according to actual needs. After the business begins, additional investment can be decided based on operating conditions. Start with the business first, then determine the appropriate scale of operations, keeping the use of funds prudent.
Yuncang Winery does not encourage excessive profit margins. Alcohol distribution is based on customer repeat purchases and long-term business relationships. Product prices and business returns are set appropriately, with stable customer relationships built through ongoing business. When customers have future purchasing needs, they can choose the same distributor again. Business returns come from long-term sales and repeat purchases.
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